A seagull eating a starfish smells like: “Tidelands, driftwood, downy bird musk, and the gingery spike of starfish terror.”
Thanks to ZOMGsmells.com, I am now aware of this… and the fact that seagulls really do eat starfish. This unfortunate seagull snacking preference and the suggestion of its associated fragrance got my attention. Quirky worked to draw me in. I quickly found myself lingering on the ZOMGsmells.com website, looking around for the next odd thing to catch my eye, and I didn’t have to look far…
ZOMGsmells.com sells unique fragrance blends, each curiously named. Aside from the alluring scent of Seagull Eating a Starfish, I found gems such as: Coronal Mass Ejection, Kudzu Doom, Spacebat, Candy Mechanic, Baby Gorgon Birthday Party, and many more. Each name just begged to be clicked to figure out what the heck that could possibly smell like.
Upon clicking through on each name, I was rewarded with a humorous little backstory and image, along with a very specific description of the scent (the oils included, etc.). Win! Quirky worked to keep me browsing, increasing the time I stayed on the site.
Now, the big question: Will quirky work to make me buy? Quite possibly… we shall see. I could at least sample a “squee” or three. (But, even though it got my attention, I probably won’t go with Seagull Eating a Starfish. I wouldn’t want to wander around my coastal home smelling of starfish terror. I might get swarmed.)
And, on that note, I leave you with a bit of my YouTube research:
And, I’m not just saying this because it’s one of my favorite brands.
(Okay, that might have a little something to do with it.)
Raven’s Brew coffee has been a favorite brand of mine for 5+ years now, never letting me down… not once. I discovered them while googling for Christmas gifts one holiday season. I’ve placed numerous orders with them and am a true Raven’s Brew brand evangelist. What makes this brand so special? I’m so glad you asked.
- They’re real people with a story and a passion for coffee.
These folks eat, sleep, and breathe coffee roasting perfection andpromoting positive relationships with the regions from which their coffee is harvested. And, they do a beautiful job of educating their customers to emphasize their focus on quality, sustainability, andculture.
- They’re creative, spirited, and just plain fun.
The precisely right combination of artwork and prose can be found on each bag of Raven’s Brew signature coffee. Not only can you ooh and aah over these masterpieces on the bags, but there are full-sized posters (among other merch) available for purchase. I personally find it hard to throw away these bags even if I have dupes… that’s how much I REALLY like the artwork.
- They deliver a superb product and have excellent customer service.
When ordering, I always get exactly what I pay for – fine, quality-roasted coffee beans with an unparalleled flavor. Blissful, indeed! And, if I contact customer service, I literally feel as if I’m conversing with a friend, not a company. I mean, the sympathy expressed when I panicked because they ran out of Cherry Karma (my favorite, and a very very limited offering) was enough to make me a lifetime customer.
So there you have it. Whether small or large, brands should be able to understand the very powerful basics to blissful branding. Again, they are:
- Demonstrating a real passion for the product being sold
- Taking a brand-appropriate, creative and personable approach to marketing
- Delivering a quality product with excellent customer service backing.
I truly hope to see more businesses focus on these fundamentals as our economy recovers from its current state. Also, I’ve not been solicited in any way to add this information, however, I’m going to go ahead and throw it out there because it is timely. The Valentine’s Elixir is now available on the RavensBrew.com website. Yum! And, thank you, Raven’s Brew, for giving me a full brand experience to “glow” about!