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	<title>Blue Tomato Creative</title>
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	<link>http://ashleycollinssheets.wordpress.com</link>
	<description>E-Commerce Marketing and Design Consultant and Freelance Services</description>
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		<title>Blue Tomato Creative</title>
		<link>http://ashleycollinssheets.wordpress.com</link>
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		<title>Ann Taylor, What Have You Done?</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/10/15/ann-taylor-what-have-you-done/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/10/15/ann-taylor-what-have-you-done/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 20:32:06 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[email best practices]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[trigger emails]]></category>
		<category><![CDATA[welcome emails]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=494</guid>
		<description><![CDATA[I don&#8217;t normally name names, but recent emails I received from Ann Taylor, the specialty apparel retailer, reminded me of an email marketing best practice that is too often overlooked: Tell recipients WHY they are receiving your email. Since last Tuesday, I have received an email newsletter from Ann Taylor EVERY DAY.  Why?  I have no [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=494&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Ashley</media:title>
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		<media:content url="http://ashleycollinssheets.files.wordpress.com/2011/10/20111011_anntayloremail.jpg" medium="image">
			<media:title type="html">Email Marketing Best Practice: Tell recipients why they are receiving your email.</media:title>
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		<item>
		<title>You Have Customer Emails, Now What? (Developing an Email Marketing Strategy)</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/06/26/you-have-customer-emails-now-what-part-1-developing-an-email-marketing-strategy/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/06/26/you-have-customer-emails-now-what-part-1-developing-an-email-marketing-strategy/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 01:11:08 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=353</guid>
		<description><![CDATA[Hooray, you&#8217;ve been collecting customer email addresses! That&#8217;s fantastic! Now what? Before loading all your customer emails into a mailing list and firing away, consider what you have at stake &#8211; brand reputation, penalties for not adhering to best practices, and, in general, a high risk of doing damage to your Email Marketing program before [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=353&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2011/06/26/you-have-customer-emails-now-what-part-1-developing-an-email-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2011/06/emailwheelbarrow.gif" medium="image">
			<media:title type="html">Develop an Email Marketing Strategy</media:title>
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		<item>
		<title>Is Social Media Changing the Way We Think?</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/05/10/is-social-media-changing-the-way-we-think/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/05/10/is-social-media-changing-the-way-we-think/#comments</comments>
		<pubDate>Wed, 11 May 2011 02:57:35 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=325</guid>
		<description><![CDATA[These days, it&#8217;s apparent that nearly all of us have accepted and embraced the idea of social media, whether we call it social media or not. The technology is there&#8230; it&#8217;s just another way to communicate, right? &#8220;I&#8217;ll tweet John.&#8221; or &#8220;I&#8217;ll post this on Sarah&#8217;s Facebook wall.&#8221; or &#8220;I&#8217;ll share this video on YouTube and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=325&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2011/05/10/is-social-media-changing-the-way-we-think/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2011/05/socialmedialaboratory.jpg" medium="image">
			<media:title type="html">Social Media Laboratory</media:title>
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	</item>
		<item>
		<title>Everything I needed to know about Social Media, I learned from Instagram</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/05/04/everything-i-needed-to-know-about-social-media-i-learned-from-instagram/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/05/04/everything-i-needed-to-know-about-social-media-i-learned-from-instagram/#comments</comments>
		<pubDate>Wed, 04 May 2011 08:28:41 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Glows]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">https://ashleycollinssheets.wordpress.com/?p=190</guid>
		<description><![CDATA[Lessons learned from my favorite Social Media service, Instagram &#8211; a social photo app for iPhone. Obviously, there isn&#8217;t an all-knowing source for what works and what doesn&#8217;t when it comes to Social Media, but through observation and the use of several services, I have gleaned a better understanding of the Social pulse and what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=190&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2011/05/04/everything-i-needed-to-know-about-social-media-i-learned-from-instagram/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/11/instagram_logo_icon_iphone.png" medium="image" />

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/11/20110504_wotdimage1.jpg?w=300" medium="image">
			<media:title type="html">My Word of the Day Challenge</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/11/20110507-charlestoninstameet1.jpg?w=300" medium="image">
			<media:title type="html">Charleston, SC Instameet on May 7, 2011 at 12pm</media:title>
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		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/11/instafooter1.jpg" medium="image">
			<media:title type="html">InstaFooter</media:title>
		</media:content>
	</item>
		<item>
		<title>New! Recipes &#8211; Spicy Tofu and Veggie Stir Fry</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/02/09/new-recipes-spicy-tofu-and-veggie-stir-fry/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/02/09/new-recipes-spicy-tofu-and-veggie-stir-fry/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 05:01:45 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Recipes]]></category>
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/2011/02/09/new-recipes-spicy-tofu-and-veggie-stir-fry/</guid>
		<description><![CDATA[&#160; Spicy Tofu and Veggie Stir Fry, originally uploaded by mockturtle. Let me preface this post with this: I do not intend to turn my professional blog into a food blog. But, I thought it couldn&#8217;t hurt to share a bit of a twist on a common subject in my photography, cooking and food! I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=216&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2011/02/09/new-recipes-spicy-tofu-and-veggie-stir-fry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

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		<item>
		<title>Cabbages and Kings</title>
		<link>http://ashleycollinssheets.wordpress.com/2011/02/03/cabbages-and-kings/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2011/02/03/cabbages-and-kings/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 19:33:07 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/2011/02/03/cabbages-and-kings/</guid>
		<description><![CDATA[Cabbages, originally uploaded by mockturtle. Not that this explains my lapse in blog posts, or has anything to do with anything really, but I enjoy this image and wanted to share. &#8220;The time has come,&#8221; the Walrus said, &#8220;To talk of many things: Of shoes&#8211;and ships&#8211;and sealing-wax&#8211; Of cabbages&#8211;and kings&#8211; And why the sea is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=211&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2011/02/03/cabbages-and-kings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://farm2.static.flickr.com/1215/5162340849_b058703028.jpg" medium="image" />
	</item>
		<item>
		<title>Seagull Eating a Starfish &#8211; When Quirky Works</title>
		<link>http://ashleycollinssheets.wordpress.com/2010/09/10/seagull-eating-a-starfish-when-quirky-works/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2010/09/10/seagull-eating-a-starfish-when-quirky-works/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 05:44:22 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Glows]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Oddities]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=171</guid>
		<description><![CDATA[A seagull eating a starfish smells like: &#8220;Tidelands, driftwood, downy bird musk, and the gingery spike of starfish terror.&#8221; Thanks to ZOMGsmells.com, I am now aware of this&#8230;  and the fact that seagulls really do eat starfish.  This unfortunate seagull snacking preference and the suggestion of its associated fragrance got my attention.  Quirky worked to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=171&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2010/09/10/seagull-eating-a-starfish-when-quirky-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/09/seagullstarfish.jpg" medium="image">
			<media:title type="html">marf, marf, marf... mmm... starfish</media:title>
		</media:content>
	</item>
		<item>
		<title>It’s Almost Here… Fall</title>
		<link>http://ashleycollinssheets.wordpress.com/2010/09/04/its-almost-here/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2010/09/04/its-almost-here/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 22:18:21 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Objects]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/2010/09/04/its-almost-here/</guid>
		<description><![CDATA[&#160; paper starlight, originally uploaded by mockturtle. While rummaging through my photo files last night, I came across this image of a paper star light. It made me think of fall and the harvest moon. I can&#8217;t wait to enjoy my first fall season in Charleston on the South Carolina coast &#8211; the heat and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=153&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2010/09/04/its-almost-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4144/4955308357_4be5a3e7f2.jpg" medium="image" />
	</item>
		<item>
		<title>Fun with Twitter, a Win-Win</title>
		<link>http://ashleycollinssheets.wordpress.com/2010/06/25/fun-with-twitter-a-win-win/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2010/06/25/fun-with-twitter-a-win-win/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 15:26:56 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=110</guid>
		<description><![CDATA[Liquid Highway, a specialty coffee company with locations across South Carolina, has been part of the Twitter community since early 2009.  In that time, they have found a way to translate their Twitter presence into that of a fun-loving friend who is a delight to be around, who you look forward to hearing from... the kind of friend you'd like to introduce to others.   Why?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=110&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ashleycollinssheets.wordpress.com/2010/06/25/fun-with-twitter-a-win-win/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Ashley</media:title>
		</media:content>

		<media:content url="http://ashleycollinssheets.files.wordpress.com/2010/06/lh_trimmed_sm.gif" medium="image">
			<media:title type="html">Liquid Highway's Twitter Stream</media:title>
		</media:content>
	</item>
		<item>
		<title>Social Media Soup</title>
		<link>http://ashleycollinssheets.wordpress.com/2009/07/29/social-media-soup/</link>
		<comments>http://ashleycollinssheets.wordpress.com/2009/07/29/social-media-soup/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 18:13:59 +0000</pubDate>
		<dc:creator>Ashley Collins Sheets</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://ashleycollinssheets.wordpress.com/?p=45</guid>
		<description><![CDATA[Social media is on the rise as a marketing channel, but to what end? I can now 'Become a Fan' of, follow the tweets of, and subscribe to any number of rss feeds from the companies/brands I enjoy.  Does having a Twitter account with a river of tweets about products make me more likely to purchase from a company? No.  It's hard enough to keep up with what  friends are tweeting about, much less take in advertisements.  So, what angle should a company take to get attention in this blossoming channel?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ashleycollinssheets.wordpress.com&amp;blog=9261287&amp;post=45&amp;subd=ashleycollinssheets&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Ashley</media:title>
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